Carerix optimally supports Google for Jobs
The Carerix application ensures that Google can optimally index the vacancy data at the back. This way your vacancies can be easily found in Google for Jobs!
The two parts that you need to adjust yourself are the website and the vacancy texts. Curious how you can do this? We list it based on 5 most frequently asked questions.
What exactly does Google want to know?
With every new job opening, you send information to Google. Basically you send a piece of code to Google, which then translates it as Job Post. This piece of code must meet a number of requirements. In the first place, it is important that the information you send matches the text of your vacancy. There are also 10 things Google would like to know. Of these, 6 are mandatory and 4 desirable.
- Date of publication
- A full description of the vacancy in HTML. Please note: this includes responsibilities, activities and what you offer as an employer.
- Company name. Do you normally prefer to talk about ‘our client’? Then you are 1-0 behind in Google for Jobs.
- The exact location where the candidate will work.
- A good job title
- A job application deadline (end date)
Desired technical data
- Salary. A minimum and a maximum salary can be specified. Do you not give this value? Then Google shows an amount based on comparable vacancies.
- Type of employment. Is it a full-time position, part-time position, temporary position?
- Vacancy ID. Your own reference to the vacancy.
- Position. A field specifically intended for vacancies where candidates work 100% remotely.
Are my vacancies discoverable?
Carerix offers vacancy data in a structured way, to your website. The website must then ensure that this data is made indexable.
Do you have a website with our WordPress Plugin?
When you use the WordPress Plugin from Carerix, you will easily prepare your website for Google for Jobs. you can submit vacancies to Google for Jobs by means of an easy tick. Contact your web builder to have this checked.
The WordPress Plugin does or does not pass the Client’s name to Google for Jobs, depending on whether you have checked the “Anonymous Vacancy” box next to your vacancy.
You can choose to enter the name of to replace the Client, by its own organisation.
Technical Details WordPress Plugin & Google for Jobs
- Checked in Carerix: Vacancy anonymous » no client information sent to Google for Jobs
- Checked in Carerix: Publish salary » salary data is sent to Google for Jobs
Fields mapping (Google » Carerix):
- description » intro
- datePosted » pubdate
- validThrough » endDate
- hiringOrganization » company (when not anonymized)
- jobLocation:place:address: addressLocality » worklocation
- jobLocation:place:address: addressRegion » region
- jobLocation:place:address: postalCode » postalCode
- jobLocation:place:address: addressCountry » country
- Only minSalary if maxSalary is filled:
- baseSalary:value » minSalary (if maxSalary is empty) of maxSalary (if minSalary is empty)
- If minSalary and maxSalary is filled:
- baseSalary:minValue » minSalary
- baseSalary:maxValue » maxSalary
- currency » salaryCurrency
- unitText » salaryPeriodClassification (als HourTag » HOUR, DayTag » DAY, WeekTag » WEEK, MonthTag » MONTH en YearTag » YEAR)
Can I check if my website contains structured data?
Yes, you can. Check via Search Console whether the vacancies on your website are displayed in a structured way . Do you get 0 error messages (‘Errors’) under the tab ‘JobPosting’? Then your vacancies will soon be optimally findable in Google for Jobs. You can also view a preview of the Google results.
Note: are only the results of ‘WebPage’ shown? Then your data is not yet structured and Google cannot specify whether it is a Job Post. Contact your web builder.
What should my vacancy-text look like?
Via VoorTekst, specialist in texts within labor market communication, we have 5 tips that will help you help to write the vacancy text optimally.
- Use the correct function name: With the free Google Trends Tool find out the job title that is most commonly used as a search term in Google.
- Start the job description with a distinctive and attractive intro: The first 5 to 25 lines are important! Describe your Job Value Proposition here: why should the target group choose this vacancy?
- Hold the reader’s attention.
Do: Active writing, use of words that suit the target group, use of pull factors and use of motivational motives.
Dont’s: Itchy words, open doors, cliches and long texts.
- Use relevant keywords: Be sure to include the job title, location and the word ‘vacancy’. Other relevant words and synonyms contribute to findability.
- Indicate the salary: Always state the salary in euros and avoid terms such as ‘market in line’ or ‘matching your experience’. Do you omit the salary? Then Google itself shows an amount based on the average of comparable vacancies.